Magic Gardens Rebrand

A modern take on Philidelphia's beloved Magic Gardens, a renowned public art space on South Street. It was founded by Isaiah Zagar and stands as a lovely testament to his art style, community involvement, and exploration. Isaiah believed in seeing the 'brotherly love' in everyone, from every land, through meaningful art. He built the magic gardens based on much of his travels to create and bring community and beauty to Philly, therefore connecting us to the art and people from all around the world. I hoped to encapsulate his inspiring and uplifting life by making the rebrand friendly, welcoming, and bright as the gardens itself. Each symbol can be found within the gardens and had meaning to Isaiah and the colors were hand picked off the walls he created.