Whack!!

Whack open the door to a world of awesome and make everyday a candy-infused party with “WHACK!!”. Whack is a playful and absurd soda brand I created to breathe life into any party or just to give your day a fizz of fun. The brand was built around the concept of a piñata, calling back to the nostalgia of kids parties and keeping that vibrant and childish persona. While the display sticks to a classic childhood favorite – cotton candy - Whack knows no bounds. If it fits into a piñata, it fits into the can. I also designed and illustrated it’s mascot “Poppy” , who has a few different poses. These facial expressions act as indicators on if you are in for a punch of sour , a blaze of heat, or a sweet treat.